Ruffer LLP (the advisor to Ruffer Investment Company) is a London-based investment manager known for its distinct, absolute-return-focused philosophy. Founded on the principle of not losing money in any 12-month period, the firm prioritizes capital preservation above all else. Their investment style is a multi-asset, 'all-weather' strategy designed to perform in all market conditions. They build portfolios using a mix of equities, bonds (both conventional and inflation-linked), and defensive assets like gold and options. The firm's 13F filing shows the US equity component of this broader, risk-managed strategy, which they view as one of several tools to generate returns while protecting client capital from market downturns.

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